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“The re-launch of Boomerang as a second flagship channel is a testament to its global appeal,” said Turner Broadcasting Intl. chief Gerhard Zeiler. “We are extremely proud to see this channel move into its next incarnation – with a look and feel that conveys its quality and contemporary position. This represents a further step in our strategy to build on the success of our international kid’s network.” | “The re-launch of Boomerang as a second flagship channel is a testament to its global appeal,” said Turner Broadcasting Intl. chief Gerhard Zeiler. “We are extremely proud to see this channel move into its next incarnation – with a look and feel that conveys its quality and contemporary position. This represents a further step in our strategy to build on the success of our international kid’s network.” | ||
Boomerang also intends to offer original programming for the first time, | Boomerang also intends to offer original programming for the first time, though execs didn't elaborate in Tuesday’s announcement. | ||
“Boomerang has always been a timeless favorite with multi-generational appeal,” said Christina Miller, prexy-g.m. of Cartoon Network, Adult Swim and Boomerang for the U.S. “We see this as a unique opportunity to not only redefine the family co-viewing experience, but to grow and leverage our overall global kids portfolio and position it across all platforms in conjunction with Cartoon Network.” | “Boomerang has always been a timeless favorite with multi-generational appeal,” said Christina Miller, prexy-g.m. of Cartoon Network, Adult Swim and Boomerang for the U.S. “We see this as a unique opportunity to not only redefine the family co-viewing experience, but to grow and leverage our overall global kids portfolio and position it across all platforms in conjunction with Cartoon Network.” |
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