Outfit unlocking depends on gym leader rank
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Niantic has announced three new Gym Leader avatar sets. The ability to unlock them depends on Gym Leader medal ranks and certain pieces of the outfit will be unlocked depending on the rank and will be available for purchase. They can only be bought with PokéCoins.
Pokémon GO Gym Leader Avatar Items
The Gym Leader outfit is separated into three colors, red for Team Valor, blue for Team Mystic, and yellow for Team Instinct. This allows a player to represent their team. Players can buy whatever color they wish even if they don't belong to that team.