This article brought to you by Bulbanews, your community Pokémon newspaper.
A new advertisement on Pokémon.com has recently appeared. It features the ear of the Pokémon previously known as the Notched-ear Pichu, but when looking into the URL of said ad's Flash file, it refers to it as the Spiky-eared Pichu, possibly revealing its English name. There is a chance that this name is only used in-coding for the site, or it could change before the final revelation.