Up to 57.1 million viewers for Hungama TV airings
- Wednesday, August 6, 2014
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Dream Theatre, the licensing agency for the series in India, has announced that the Hungama TV airings of Pokémon anime have been doing very well in India.
The Pokémon anime debuted on Hungama TV with Pokémon: Indigo League in May of 2014 with a new Hindi dub cast. Since its premiere, the respective time-slot consistently ranked on top among all kids and younger boys. The channel also observed an increase of 15% in total viewership. Furthermore, the anime has been getting an average audience of 57.1 million viewers, 24.2 million of which are children.
In addition to sales of the anime to Hungama TV, Dream Theatre plans to license and produce products for Pokémon in India and South Asia. On a related note, the company intends to sell Pokémon toys, dolls, apparel, and school supplies from January 2015.