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“The re-launch of Boomerang as a second flagship channel is a testament to its global appeal,” said Turner Broadcasting Intl. chief Gerhard Zeiler. “We are extremely proud to see this channel move into its next incarnation – with a look and feel that conveys its quality and contemporary position. This represents a further step in our strategy to build on the success of our international kid’s network.”
 
Boomerang also intends to offer original programming for the first time, althoughthough execs did notdidn't elaborate in Tuesday’s announcement.
 
“Boomerang has always been a timeless favorite with multi-generational appeal,” said Christina Miller, prexy-g.m. of Cartoon Network, Adult Swim and Boomerang for the U.S. “We see this as a unique opportunity to not only redefine the family co-viewing experience, but to grow and leverage our overall global kids portfolio and position it across all platforms in conjunction with Cartoon Network.”
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