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Turner Broadcasting is planning a relaunch of its vintage cartoon cable channel, {{bp|Boomerang (television)|Boomerang}}, from {{wp|Cartoon Network}} to focus on drawing family audiences. The channel will also sell advertising for the first time as part of the brand overhaul.
The effort aims to make Boomerang more of a global player than it has been in the past. The new-model Boomerang bowed late last month in Latin America, and will launch in Australia on November 3. The new format will arrive in the U.S. and other territories early next year.