Wicked Cool Toys to be worldwide Pokémon toy licensee
The Pokémon Company International has appointed Wicked Cool Toys to be its master toy licensee starting in July 2018. Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, roleplay items, and other toys based on the Pokémon anime in worldwide markets, excluding regions in Asia where the brand is managed by The Pokémon Company.
The Pokémon Company International also announced it has become a strategic investor in Wicked Cool Toys and will have a seat on its board of directors. The investment is similar to the relationship between The Pokémon Company International and the developer and publisher of Pokémon GO, Niantic.
TOMY will continue to be a key licensing partner for Pokémon and will produce select items as well as products inspired by Pokémon video games, such as the Pokémon Z-Ring toy.
The first Pokémon toys from Wicked Cool Toys are expected to be released in Northern Hemisphere fall 2018.